The Growler: Will You Brew My Beer?

February 15, 2019 1:30 pm

The once maligned practice of contract brewing is on the rise—and no one seems to care.

The Growler: Will You Brew My Beer?

A forklift being operated in the Barley John's Brewing space in New Richmond, Wisconsin // Photo by Aaron Job

January 28, 2019 by 

A swift-moving forklift pulls pallet after pallet of canned beer from a large cooler and loads them methodically into a trailer truck destined for a distributor. The beer was brewed with the best ingredients to meet detailed specifications of ABV, IBU, color, and carbonation; quality analysis was run on the beer during brewing, fermentation, and packaging; the care and attention given to it was second to none. Yet in the end, this brewery won’t stake claim to this beer; it was made for a different company, which will now take it to market under their own brand name.

Your beer-savvy self can read more here.


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