Forbes: How Local Businesses Can Get Their Share Of The $15.3B Super Bowl Pie

January 29, 2018 9:02 am

Forbes: How Local Businesses Can Get Their Share Of The $15.3B Super Bowl Pie

JAN 29, 2018 @ 09:01 AM

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The National Retail Federation predicts that Americans will spend upwards of $15.3 billion associated with the upcoming Super Bowl, which will air February 4 with the Philadelphia Eagles battling the New England Patriots in US Bank Stadium in Minneapolis. While planned viewership will remain stable at 118.5 million people this year, adults are expected to increase spending by 8.5% over last, or an average of $81.17 per adult.

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And while your business is supporting a team, you can also support a cause. A truly novel idea comes from Finnegans, a Minnesota-based beer company that donates 100% of its profits to local food banks. Using the latest AR technology, and working with local advertising agency Martin Williams Advertising and Pixel FarmFinnegans found a way to put a commercial on television sets – for free – during the big game.

 

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