Campaign: This year, call it the Sup-AR Bowl

February 7, 2018 1:26 pm

Augmented reality, teased for several years, finally breaks through at the Big Game.

This year, call it the Sup-AR Bowl

 

Augmented reality, teased for several years, finally breaks through at the Big Game.

Two Super Bowls ago, Microsoft released a spot touting its HoloLens mixed reality goggles as “the future of football.” It imagined stadiums appearing in living rooms or TV viewers transported, through their goggles, to the stadium. The tech wasn’t available yet, though, and augmented reality didn’t make any appearances during that game, or the next one. This future of layered experiences looked a little far off.

 

Read the full article here.

 

 

Read more at https://www.campaignlive.com/article/year-call-sup-ar-bowl/1456165#IlGAMJtQIkht278j.99

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