Mobile Marketer: Nonprofit beer brand’s AR app takes over TV screens during Super Bowl

Jan. 30, 2018

By Robert Williams

Considering that 30-second Super Bowl spots can cost as high as $5 million, most smaller marketers shy away from TV advertising during the big game. Finnegans, which isn’t an official sponsor of the Super Bowl, is demonstrating how a more niche, nonprofit organization with a limited budget can generate awareness and publicity by using mobile technology to piggyback on the hype going into the biggest TV and marketing event of the year.