JB’s 2012 DLYC blog
October 25, 2012 10:30 am
I have to admit that this is my favorite time of year. It is the time of the year where here at FINNEGANS, we head into our ‘Drink Like You Care’ campaign season. For those that are not familiar with our campaign (it is our 6th annual this year), this is the time of year […]
I have to admit that this is my favorite time of year. It is the time of the year where here at FINNEGANS, we head into our ‘Drink Like You Care’ campaign season. For those that are not familiar with our campaign (it is our 6th annual this year), this is the time of year that our beer distributors in all markets match our donations for all sales in November-December.
I remember when I had this matching idea back in 2006. I wondered what would happen if I simply asked each beer distributor to match our donation during the holiday season, the season of giving…worst they could say was “no” I figured. I believe I set a goal of getting half of my beer distributors on board for the matching donation and much to my surprise 100 percent of our beer distributors agreed to participate and 6 years later and now in 4 states with 29 beer markets, we continue to have 100 percent distributor participation and for the first time ever, in 2012 we are offering our matching program to our retailers, many have stepped up for the match and many have stepped up to run FINNEGANS beer specials, create FINNEGANS recipes etc. This is FANTASTIC!!
Hunger numbers in the Midwest, in the country and across the globe, are going the wrong direction and we here at FINNEGANS and together with assistance from our fabulous non profit partners, are feeling charged to live up to our mission of turning beer into food and to blowing our $100K donation for 2012 out of the water. WANT TO HELP US??
There are loads of different ways for you to join in on our campaign…You can Drink Like You Care and support local retailers that are supporting our cause in the Midwest. Throw work happy hours at FINNEGANS supporting retailers and in November compete for our largest Happy Hour Photo Competition! Entertain Like You Care, purchase FINNEGANS for your home entertaining and holiday parties. Share Like You Care, support a local food drive at one of our supporting liquor stores. Eat Like You Care, for all large pizzas purchased on Mondays and Tuesdays at all Midwest Green Mill locations $1 per pizza goes to the FINNEGANS Community Fund and getting fresh produce to all those in need in all local Green Mill communities. Wow, tasty way to make a difference!!
There are so many opportunities to support this campaign it could make your head spin! We say jump in and try them all and share the good word with your family, friends, colleagues and neighbors…it truly takes a village and we plan to keep on building that village.
Thanks so much for listening – I hope you will join us to support local growers and to feed those that are hungry in our communities.