FINNEGANS Season of Thanks
December 13, 2012 12:04 am
You may have thought that FINNEGANS was run by a team of good-doing elves on loan from Santa, brewing and distributing beer, finding local farms and food shelves to partner with, getting our beer in restaurants and liquor stores everywhere, and creating beautiful package design and advertising, all from the north pole. Well, the truth […]
You may have thought that FINNEGANS was run by a team of good-doing elves on loan from Santa, brewing and distributing beer, finding local farms and food shelves to partner with, getting our beer in restaurants and liquor stores everywhere, and creating beautiful package design and advertising, all from the north pole. Well, the truth is, Santa’s elves only show up for the free beer and don’t have a very wide skill set. FINNEGANS is actually run by a very small and dedicated team, but we certainly don’t do it all alone. We have tons of support from distributors throughout the region, wonderful in-kind work from some incredible local agencies, generous retailers who match donation and partner on food drives with us, and the tireless work from our legion of dedicated volunteers.
Basically, all the good that FINNEGANS does simply wouldn’t happen without help from other organizations and individuals who care. We want to say thanks to everyone who has helped us along the way.
Drink Like You Care
The Drink Like You Care campaign started in 2006, when Jacquie asked our distributors to match all FINNEGANs donated profits. All of them were on board, and they’ve continued to support our DYLC campaign ever since. This year, on top of our 29 distributors matching, 429 restaurants and liquor stores are participating, either by matching donated profits, holding food drives or running specials.
Some of the restaurants and liquor stores that carry FINNEGANS have gone the extra mile to help us do good. These Giving Partners include Green Mill, whose Green Mill for Good campaign has helped us bring thousands of pounds of food to the Emergency Food Network, Chicago Lake Liquor, who has been our most generous donor to the FINNEGANS Community Fund, and our year round matching partners, including Stanley’s NE Barroom, Sharrett’s Liquors, Skol’s Liquors, Hopkin’s Tavern, Rail Station Bar and Grill, and The Bar in Hastings. These giving partners have gone above and beyond to make a difference in their communities.
Our TeamFINNEGANS FINN200 volunteers and TeamFINNEGANS Sampling Saints help spread our beer and our mission of helping by doing countless liquor store and restaurant samplings. They get the beer into new mouths, and those new mouths tell their respective hands to pull out their wallets and buy FINNEGANS. Our wonderful FINNterns work with us in event planning, marketing, and a variety of other things that help us spread the word on FINNEGANS. And we can’t forget our 1500 TeamFINNEGANS volunteers, who have helped us pack food, volunteered at events, and do tons to help our DYLC efforts. Thanks guys!
Advertising and PR
Martin|Williams and Haberman & Associates have both been offering FINNEGANS in kind marketing, advertising, design, and PR for a number of years now. They’ve helped us expand our brand of doing good through their compelling, award-winning work. We also have a dedicated FINNEGANS marketing team of volunteer professionals who help us build our brand. We couldn’t be luckier to have all of them on our team.