Fast Company: Inside The Growing Business Trend Of Giving All Your Profits Away

May 19, 2017 11:27 am

Fast Company: Inside The Growing Business Trend Of Giving All Your Profits Away

BY BEN PAYNTER, FUTURE OF PHILANTHROPY
5/19/17

When the cocktail bar Coup–short for coup d’etat–opened in New York’s East Village in mid-April, promising to donate 100% of all profits to charities whose missions might be affected by the Trump Administration, it joined the rank of a growing number of companies with a fairly nontraditional business plan: Rather than simply make a profit, these places are experimenting with a radical form of conscious capitalism: Cover costs, pay fair wages, and then donate rest in a way that’ll improve society.

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