This year, call it the Sup-AR Bowl
by Zoë Beery
February 02, 2018
Augmented reality, teased for several years, finally breaks through at the Big Game.
Two Super Bowls ago, Microsoft released a spot touting its HoloLens mixed reality goggles as “the future of football.” It imagined stadiums appearing in living rooms or TV viewers transported, through their goggles, to the stadium. The tech wasn’t available yet, though, and augmented reality didn’t make any appearances during that game, or the next one.… Read more
Twin Cities Business: FINNEGANS Brew Co. is ‘Taking On the System’ with Augmented Reality Super Bowl Ad
February 2, 2018
JANUARY 30, 2018
With the help of augmented reality and a few (thousand) pints of virtual beer, Finnegans Brew Co., based in Minneapolis, is planning on “taking over” television sets across the country.
Read full article here.… Read more
Mobile Marketer: Nonprofit beer brand’s AR app takes over TV screens during Super Bowl
January 30, 2018
Jan. 30, 2018
By Robert Williams
Considering that 30-second Super Bowl spots can cost as high as $5 million, most smaller marketers shy away from TV advertising during the big game. Finnegans, which isn’t an official sponsor of the Super Bowl, is demonstrating how a more niche, nonprofit organization with a limited budget can generate awareness and publicity by using mobile technology to piggyback on the hype going into the biggest TV and marketing event of the year.
Read the full article here.… Read more
Forbes: How Local Businesses Can Get Their Share Of The $15.3B Super Bowl Pie
January 29, 2018
JAN 29, 2018 @ 09:01 AM
By Pamela N. Danziger , CONTRIBUTOR
The National Retail Federation predicts that Americans will spend upwards of $15.3 billion associated with the upcoming Super Bowl, which will air February 4 with the Philadelphia Eagles battling the New England Patriots in US Bank Stadium in Minneapolis. While planned viewership will remain stable at 118.5 million people this year, adults are expected to increase spending by 8.5% over last, or an average of $81.17 per adult.
And while your business is supporting… Read more
City Pages: Finnegans is so close to opening its downtown Minneapolis brewery — and you can get in on the #VIP level
January 16, 2018
By Emily Cassel in Food & Drink, City Pages.
Tuesday, January 16, 2018
“Our mission at Finnegans is really turning beer into food,” says Jacquie Berglund.
We like her right away.
The Finnegans co-founder and CEO isn’t talking about any kind of actual transmogrification, of course. For 17 years, her charitable company has given 100 percent of its profits to Finnegans Community Fund (a 501C3), working closely with food banks throughout the region to make sure donations are used carefully and that as much of… Read more