ST. PAUL, Minn. – In the purchase and subsequent consumption of what’s playfully dubbed “Irish Holy Water,” fans of Finnegans beer are feeding the hungry in Minnesota, which has included clients of Catholic Charities in the past.
Since its beginning 15 years ago, the Minneapolis-based beer company has centered its business model on the common good, contributing 100 percent of its profits to alleviate hunger.
Craft breweries, which always start small, rely on strong community support for success, and as they grow, many give back to those communities…Other times, brewers decide to build a philanthropic mission into the very fabric of their businesses.
Forget a single beer for charity. Heck, forget a series of beers for charity. Finnegans spikes the charitable football by solely existing to raise money to help hungry people. It doesn’t matter if you purchase their beer in a bar or a restaurant, 100% of the profits go to provide food for local food banks.
To begin with, Finnegans is not your average brewery as they donate all of their proceeds to help feed the community. Another aspect of giving that Finnegans focuses on that craft breweries can attempt to emulate is item collection. Finnegans has a food collection truck named the Reverse Food Truck, which goes out to collect food for the hungry.
Finnegans Blonde Ale will start being distributed in Iowa in early March. Profits from its sales in Iowa will go to the food bank.