We Can End Hunger in our Communities

February 17, 2010 8:50 pm

“Engage with us in sharing some Irish generosity during this St Patrick’s Day season!” We can end hunger in our communities, but only with your help Heading into our 11th St. Patrick’s Day season I find myself reflecting on how far the FINNEGANS brand has come and how we have grown into so much more […]

“Engage with us in sharing some Irish generosity during this St Patrick’s Day season!”

TeamFinnegansWe can end hunger in our communities, but only with your help
Heading into our 11th St. Patrick’s Day season I find myself reflecting on how far the FINNEGANS brand has come and how we have grown into so much more than a beer company. Yes, we do have a beer brand that donates 100 percent of its profits toward alleviating poverty in local communities where our beer is sold, but we have grown to be so much more – so much more than I ever envisioned possible.

To that end, we are changing our giving program in 2011. We have selected one critical community issue – hunger – as our focus. The statistics on rising hunger in the Midwest region and throughout the United States are staggering. The demand at food shelves has increased over 90 percent in many communities. We are partnering with one organization in each state where we sell FINNEGANS (Minnesota, North Dakota and Wisconsin) to address the hunger issue.

Our goal with this new giving plan is to have a greater, measurable impact on one cause. We also plan to leverage our partnership and networks to address hunger issues. We will be reaching out to our supporting bars, restaurants and liquor stores to raise awareness about the crippling effects of hunger in our local communities and get them on board to help us raise funds by selling more FINNEGANS.

We already have an inspirational example of how this will work – John Wolf, the owner of Chicago Lake Liquors in Minneapolis is going to be selling FINNEGANS 12 packs at cost for all of 2011. There are several food shelves in his neighborhood that will be served directly by our partnership with him and the Emergency Food Shelf Network – our charity partner in Minnesota. All of the profits from the sale of FINNEGANS at Chicago Lake Liquor will go straight to those that need it most.

Want to keep track of how much good you’re doing? We’ve made it easy.
St Pats Infographic

 

 

 

How cool is that!?

Our goal for the month of March is to increase our sales 30 percent over 2010. This increase will enable us to donate over 42,000 meals to those in need. Want to help us reach this goal? Here’s how:
– Purchase FINNEGANS
– Ask your favorite local bar, restaurant or liquor store to carry FINNEGANS (if they don’t already) and share the story with them about the do-good brand
– Share our story with friends and family
– Participate in our month long Pint-A-Thon – purchase our FINNEGANS pub crawl training kit, create your own pub crawl in March and enter for a chance to win round trip tickets for two to Ireland!

We can end hunger in our communities, but only with your help. Engage with us in sharing some Irish generosity during this holiday season!
Wishing you all a festive and meaningful St. Patrick’s Day,
Jacquie

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